DSM backs Nigeria's skate scene, while Harrods receives the Burberry touch.
This week's global brand collaborations span across various sectors, including traditional retail, skate culture, high-end timepieces, and fashion. Harrods, synonymous with British luxury heritage, marks its birthday with a month-long collaboration with Burberry. Simultaneously, Dover Street Market teams up with artist Soldier Boyfriend to support Wafflesncream, Nigeria's inaugural skateboarding company. Additionally, Breitling and Victoria Beckham join forces to redefine luxury watches for Spring 2024. Explore the details of these strategic partnerships below and subscribe to our Collabs & Drops newsletter for weekly updates delivered to your inbox every Tuesday. First up is the Dover Street Market collaboration with Soldier Boyfriend for Wafflesncream.
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Wafflesncream, a prominent skate brand in Nigeria, fosters the local skate community through collaborative efforts. Featured at Dover Street Market London, the limited hand-printed boards were released on February 3.
In terms of social context, Soldier Boyfriend boasts 35,300 followers on Instagram, while Dover Street Market London commands a substantial following of 785,000.
Verdict:
The essence of community is integral to the skate culture, rendering this project deeply authentic. With the sale of each deck, a portion of the profits contributes to the Wafflesncream Skatepark Project, aiding in the establishment of Nigeria's inaugural purpose-built skatepark.
Established in 2012, Wafflesncream stands as Nigeria's pioneer skateboarding company, initially founded to support aspiring young skaters. Currently, its mission extends to the construction of skate parks across West Africa. Soldier, a creative hailing from Lagos, shares a personal connection with the company, having discovered it during his involvement in Lagos' close-knit skating community. His journey includes contributing to the painting of Wafflesncream's first physical skate shop and designing tees.
For Dover Street Market, this collaboration serves as an opportunity to underscore its commitment to supporting streetwear and skate brands, aligning with its role as a stockist for renowned brands like Stüssy, Supreme, and Palace.
https://horusteez.com/product/Burberry-London-Logo-Caro-Pattern-Luxury-Brand-Type-Bedding-Sets
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